Google Enhances CPC

Google AdWords has launched Enhanced CPC, an automated bidding feature that allows marketers to maximize conversions by adjusting their CPC automatically based on their track records of conversion.

In short, AdWords' Enhanced CPC will adjust your costs to the likelihood of conversion, thereby boosting ROI - and, yes, conversions too. AdWords said the new tool also "detects attributes such as the user's location, language settings, browser, and operating system and analyze how these attributes may impact the likelihood of your ad converting."

"Advertisers set their bids, and our system simply 'enhances' them by either raising or lowering their bid for each auction depending on the likelihood of a conversion," Lisa Coffey, product marketing manager told us.